Marketing may be the process of communicating the worthiness of a product or service to customers. To become more precise marketing is about what you say and the way you say it when you want to explain how awesome your service or product is and why people should buy it.

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide. Again to be more precise - This is a network of networks connecting millions of computers worldwide.

Now, this is actually the distinction. Best SEO is a medium of communication whereas Marketing is really a process. Combining both these we get the buzzword "ONLINE MARKETING". How simple? Isn't it but that isn't the case, this buzzword has a large amount of intricate details, methods, functionalities, techniques and strategies which make it the buzzword it is.

Internet marketing is the process of marketing (generally promotion) of products over the Internet. Generally speaking you can find two major forms:

Discovery

In this phase, company's "e-profile" is discovered and analyzed to comprehend the existing state of business and Internet marketing requirements.

What's working and what's not with the existing campaign?What's the vision for future?How is the current website performing, and who is it reaching?

All these questions and more will undoubtedly be asked in this exploratory phase.

Internet Business Analysis (IBA)

The IBA is really a "big picture" view of how the marketing solutions can specifically help a business to meet up their internet marketing needs. This phase determines what suite of services an organization can benefit most from, and how best to maximize their operating budget. Clear goals for the future growth of the business and what things to expect from the entire marketing campaign can be established in this phase.

Build

In the build phase, a closer look at the existing web assets (if any) is taken and based on a custom plan is developed to determine web presence. Internet Marketing are clean, elegant, and clutter-free. And today's modern website is not just a receptacle of information; it is a living, breathing, interactive portal to a company.

Implement

That's where the internet marketing plans are put into action and the campaign goes "live." The internet marketing company will undoubtedly be with you every step of just how. But don't think their job ends there. Testing is a crucial component of implementation, and they have to thoroughly test each phase of one's campaign before release.

Measure

Measuring of results is vital. This phase involves the utilization of advanced web analytics tools to monitor the campaign and track which components are driving the best results. In this stage of the Lifecycle, the target is to track and gauge the digital marketing strategy to ensure it is helping you achieve your business goals.

Manage Results

In this phase, the campaign email address details are analyzed with respect to the benchmarks established earlier in the process. Will be the results measuring up? What areas could be worked upon what areas could use a different approach?

Remember, internet marketing isn't a rocket science. It is just a simple, strategic and judicious approach on marketing your products and services and promoting your online assets on the internet. It is indeed a powerful marketing tool but ought to be used with utmost care.

About WSI Digital Web Solutions

WSI Digital Web Solutions is really a Toronto based ONLINE MARKETING company. They offer SEARCH ENGINE OPTIMISATION ( SEO ), Social Media Optimization (SMO), Web Design, PPC, Local Search Optimization, Mobile Marketing and E-MAIL MARKETING in Toronto, GTA, Mississauga, Scarborough, Markham, Richmond Hill, Pickering, Ajax, Whitby and Oshawa (Durham Region). They are providing innovative Internet marketing solutions for clients around the world since the mid 1990s.